December 12, 2010

Meaning Behind The Logo


If you look at the center of this logo, you can see two people enjoying a Tostito chip with a bowl of salsa. This logo conveys an idea of people connecting with each other.

  Formula 1
At first, this logo might not make much sense. But if you look closely, you'll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.
This logo doesn't seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon wants to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.


Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called The City Of Bears . They have incorporated this idea in the Toblerone logo, because if you look closely, you'll see the silhouette of a bear.

Sony Vaio 

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.


matpek said...

nice info...

Nur Fannun said...

melalui logo/simbol, mgandungi pelbgai penyampaian mksd.
walupun nmpk simple,

azureEn said...

woah cooL lah yg toblerone tu.. tak penah sedar kot. O.o


Salam kenal :)

hmm interesting!!! ni kaedah marketing plan yg kreatif dan mantap, gua pon x perasan sebelum ni

Akram said...

memang x sangka pulak boleh ada meaning disebalik logo kan...tu belum tgk lg produk dari israel or amerika

alinac lover said...

suka yg coklat tu


Queen F said...

woahh tak pernah taw pon selama ni.. tanx for sharing!

kerol said...

maksud logo jabatan kerajaan takde ke bro?

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